Pitti Uomo – the world’s most important platform for menswear and accessories takes place in Florence twice a year, in January and June. Therefore gather a unique mix of people and exhibitors – both established as well as newcomers in the industry.
Pitti Uomo, located in the conference center Fortezza da Basso, a majestic fort from the 1400 century. And we love the contrast between the old and contemporary!
First of all, it’s no secret that Italians has an eye for design. Regardless of them doing fashion, furniture or food – they always seem to do it better. The same when it comes to beard.
Yes, the beard seemed to be this year trendiest accessory at Pitti Uomo, but it was obvious though, that a well-groomed beard no longer is enough to stand out. Some had a signature style by the length and color of their beard or, by having many tattoos.
A big reason why we at Front Row love to visit the Italian fairs, is because they make us reflect over the above…..in addition to the oven baked pizzas of course 😉
It actually made us think about the trends home in Sweden. How can we help our clients to take their brands to the next level?
Being fashion forward may not be that difficult but, to also be unique requires self-esteem and self-confidence!
What are the trends in your industry?
Maybe you need a push at the right direction? Maybe even a whole new direction? We would love to brainstorm idés with you!
Let me inspire you!
Are you participating at an Exhibition or Event and want to make sure you will achieve results?
With my many years of experience and knowledge from shows and events around the world, I would love to coach you through some of the most important things you need to know.
It doesn’t matter whether you are a small or big company – You have nothing to lose, only success to gain!
All Content Copyright © 2017 Front Row Exhibitions
Photographer: ©Annika Lagerqvist
✏ Writer Malin Lagerqvist